GETTING A GRIP ON THE RESPONSIBILITIES OF A USER EXPERIENCE DESIGNER AND PRODUCT DESIGNER

Getting a grip on the Responsibilities of a User Experience Designer and Product Designer

Getting a grip on the Responsibilities of a User Experience Designer and Product Designer

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As the digital era proceeds to evolve, so do the jobs of a UX professional. Collaborating with Product Designers, these specialists are critical in creating the user experience of services and products.

A UX expert takes care of boosting customer experience by enhancing the functionality and engagement between the consumer and the product. Sometimes mistaken for the Product Designer job, the two share common ground but are not the same.

Seen primarily in digital products, a Product Designer's job integrates ideas from UX/UI Design, visual design, and interaction design to produce a efficient and visually attractive creation.

A UX Designer focuses their time on the user— understanding their desires, likes, and habits through diverse research techniques. This methodology, referred to as Design Centrado no Usuário, guarantees the product is developed with the consumer's needs and UX in view.

The creation of a design guide— a complete collection of principles, components, and design standards— is another task of UX Designers. This toolkit aids in sustaining regularity across different products and increases workflow.

Prototipagem and usability testing are critical steps in the creation process. A model is a initial model of the creation that serves to detect potential problems and areas for enhancement. Tests are then carried out to check the product's effectiveness and ease of use.

The understanding and organization of information— called information architecture— serves to upgrade the design's intuitiveness and user satisfaction.

Finally, feedback from real users— obtained through user research— provides valuable data that aid in refinements and Testes de Usabilidade future design evolution.

Tools such as Figma—a cloud-based prototyping and design tool—are valuable assets for User Experience Designers, aiding in collaborative work and dispensing designs with ease.

In summary, the roles of a User Experience Designer and Product Designer offer an essential contribution to the creation, evolution, and improvement of designs. Through a holistic process, involving research, design, and testing, they ensure creations are user-friendly, meet user needs, and efficient.

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